Robinsons Trooper beer has sold over 15 million pints worldwide since its launch in May 2013 in over 50 countries. Sovereign Beverage Company handles all of the Trooper beer exported from the UK. After three and a half years, Iron Maiden frontman Bruce Dickenson and Robinsons Brewery are re-branding the Trooper brand with a sharp new look.


Bruce Dickinson adds: “We know that TROOPER is a great beer and I think the new branding is fantastic. It has such a strong look and I think it’ll go down brilliantly, particularly in the on-trade. We are very lucky to get so many pub listings, and this great new pump clip should help to create more permanency on the bars. I’m very excited about the year ahead.”

Get in touch with Sovereign Beverage Company if you are interested in importing Trooper beer into your market.