Sovereign Beverage Company raises a glass to its new recruits


Following our strongest year to date, we are pleased to announce that we have expanded the team with the recruitment of a Senior Sales Manager and the internal promotion of two employees.


We have invested in the growth of the team following another successful year; we’ve seen revenues grow by 171% since 2019. The volume of our year-on-year hectolitres of alcohol sold has also increased by almost a third, to 50,000 HL. 2022 has been the strongest year to date for us, and we are celebrating with a hat-trick of new appointments.


Chris Holland will be joining us in the new year as Senior Sales Manager, and he brings a wealth of experience and knowledge of the drinks trade to the role. He is a seasoned sales account manager who has worked across a diverse range of positions in the beverages and hospitality sectors. He started his career working in his parents’ bistro and most recently found himself handling a multimillion-pound account at the drinks wholesaler Matthew Clark.

We are also thrilled to share that we’ve also rewarded the talent and hard work of the employees who have made the company such a success in recent years, by promoting two of our existing staff members to new roles.


Craig Johnstone has been recognised for his efforts as head of our sales department with a promotion to the position of Sales Director. Craig joined us in 2018 as an export sales manager and will now take on a more strategic role as we look to pursue further growth in overseas markets.


At the same time, Tom Fitzmaurice has been promoted to the newly created position of Operations Manager after eight years with us. He will report directly to the Operations Director, Morgan Holden.


Our Founder, David has said “it’s been another incredible year at Sovereign; we’ve brought on new and re-contracted suppliers, expanded our product range, and entered new overseas markets. To be able to grow the team – especially in an economic downturn – is a huge achievement and moves SBC closer to our overall vision of 100,000 HL by 2025”.

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Sovereign Beverage Company Limited
Innovation Centre
1 Evolution Park
Haslingden Road
Lancashire BB1 2FD
United Kingdom

+44 (0)1254 928050

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