Sovereign Beverage Company along with its supply partners is providing a support package worth £17,000 for their retail customer in Ukraine.
Sovereign Beverage Company has historically counted Ukraine as their largest export market, with their UK premium beer and ciders growing in popularity and sales year on year.
The Ukrainian supermarket chain SILPO, the second largest in the country is a longstanding customer of Sovereign, and it has reached out looking for support with donations of long life food and drinks.
David Davies, Founder, and MD of Sovereign Beverage Company said: “All pending deals and future deals were cancelled overnight. Ukraine has been placed under martial law, so international banking has been stopped as well as the sale of non-essential items like alcohol. This restriction on trade has had a big financial impact on SILPO. We’ve been looking for ways we can support them, and are pleased to share that we have put a package together with the help of our supply partners, here in the UK”.
Sovereign has spearheaded the campaign, with the sales team reaching out to their supply partners and industry colleagues to make donations for products that Ukraine sorely needs. Sovereign has sponsored the first pallet of soft drinks, with AG Barr, Bibendum Wines, Britivic, Carlsberg-Marstons Brewing Company, Greene King, Innis & Gunn, Robinsons Brewery, and Westons Cider each stepping forward to sponsor a pallet, along with a further donor who wishes to remain anonymous.
The 10 pallets are being shipped this month to SILPO, where the donated stock will enable SILPO to provide support for the front line which includes the army and doctors defending their independence.
Vladyslav Bolva, Import Manager for Fozzy Group, the parent company for SILPO said: “We want to give as much help as we can to our citizens and the army, so the humanitarian aid that is being offered by Sovereign Beverage Company is much appreciated. Though our shelves are empty, we are keeping our stores open where possible, and this donation of soft drinks will help immensely.”
David concluded with: “We are pleased to be able to help the people of Ukraine through our support of SILPO, and we are grateful to all of the fantastic brands who have come on board to donate a pallet. We will continue to explore options for further support as the crisis continues, and our thoughts are with everyone caught up in this atrocity.”