Wychwood Brewery are in the middle of an exciting re-brand of their entire range. The brewery’s award winning portfolio, that includes the UK’s 3rd most popular premium bottled ale is being transformed in an effort to re-position the range as less of a seasonal Halloween beer to something more mainstream. So far Gold, Ruby, IPA and King Goblin have had the re-brand treatment with their other brands all in the pipeline.

Brand manager Jo Wyke explained: “This is a bold change for Hobgoblin….we know how much it is celebrated as the leader of the pack and its legacy among great British beers, so we wanted to make sure we tested the new look, researched and tested again, ensuring we kept the character that everyone expects from Hobgoblin.”

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