This year’s Rimini Beer and Food Expo was a fantastic success for Sovereign Beverages. We proudly built and showcased a premium British bar, designed to highlight our exceptional range of British beers and ciders.

Over the three-day event, we served just over 700 pints to trade visitors — welcoming guests from as far away as Mexico, as well as local bar owners and distributors from across Italy.

It was a wonderful opportunity not only to reconnect with our valued customers, but also to introduce our portfolio to new partners who recognise the growing demand and strong potential of British premium beers and ciders in international markets.

A huge thank you to everyone who visited us — we look forward to building on these new relationships and returning even stronger next year!

What an unforgettable night at the Thatchers Wassail Festival last Friday 🌳✨

Gathered in the heart of Somerset’s orchards, we joined together to honour this century‑old tradition. Singing, cheering, and “wassailing” to bless the trees for a strong and fruitful Harvest 2026 🍏🥂

From the beat of the drums to the glow of the torches, the atmosphere was absolutely electric🔥🥁

There’s truly nothing like the magic of Somerset’s cider heritage, community, folklore, and celebration all woven into one spectacular night 🌙💛

Here’s to healthy orchards, a thriving harvest, and keeping this beautiful tradition alive for generations to come! 🌿🍎✨

Long live Wassail 🙌🍻

Another recording breaking year for Sovereign Beverage Company, 48 new overseas listings, 14 new countries operating in, Stout grew by 29%, Greene King Craft grew by +381% with increased distributor focus. Ciders are up 8% year on year and Super Strength lagers are up 6%.

SBC Managing Director David Davies and 3 friends recently made an attempt to enter the Guiness Book of Records for the longest Padel game. The gruelling attempt resulted in the record falling after 40 hours of continuous playing! More importantly Over £30,000 has been raised so far for Childhood Eye Cancer Trust. You can donate here. If 40 hours wasn’t enough to tire them out, they covered over 80miles and burnt approximately 33,000 calories!

Hobgoblin Ruby is now available in can in over 140 Total Wine & More stores across the United States. Another example of Sovereign getting brands into international markets.

Here at Sovereign Beverage Company, we pride ourselves on getting UK premium alcohol brands all over the world. This includes US Airforce bases around the globe. Thatchers Cider range is currently flying off the shelves.

Exciting news! For export markets, Belhaven Brewery have launched three new beers in a 20L Petainer keg.

A beer crafted in Scotland is for those who appreciate strength and character. Brewed with pale malt, it delivers a sweet, biscuity flavour that balances its impressive 8% ABV, making it surprisingly smooth and easy to drink. This is a lager with depth.

Belhaven Dragon Strong Ale from Scotland, is a ruby rich beer full of dark fruit sweetness. The dark malt provides a toasted aroma. With an alcohol content of 8%, this is a full-bodied ale

Belhaven Belter is a 5% ABV lager that is crisp, refreshing and balanced in flavour. Subtle biscuit malt sweetness meets a gentle citrus hop character, delivering a clean, easy-drinking finish. The golden lager is proudly Scottish, and its striking red branding has been designed to catch the consumer’s eye at the bar.

All available in 20ltr One Way Kegs.

Give in to the Goblin …

Time to mix things up with the new Hobgoblin Can treasure trove ….

Contact your account manager to order.

Greene King launches its iconic Craft Hazy Day for all International markets in 20ltr one way keg . Hazy Day is a smooth, fruity IPA, with orange, citrus and tropical notes. The inspiration for the name dates back to the 16th Century in Bury St Edmunds, for those who were convicted of minor crimes were sentenced to a day in the pillories.

Thatchers have launched draft Blood Orange for all export markets in 30ltr One Way Kegs. This export only product is available to any country around the world.

Thatchers Blood Orange is crafted with naturally juicy, aromatic apples chosen for their sweetness – Braeburn, Fuji and Gala. Bursting with natural blood orange flavour, this is a vibrant and sparkling cider.

So as the days get longer and warmer, and your mind turns to barbecues, outdoor eats and enjoying meeting up with friends and family this spring and summer, give this juicy new refreshing cider a try!